About Us

 
Serving the Hearts of Los Angeles

 

Miracle Mile Toys & Games is an independent toy store in Los Angeles. We offer a selection of classic toys and unique board games, card games, gifts, stuffed animals, books, and unique novelty items as well as the best new products from some of the world's most beloved international toy brands.

 

It's not always easy living in an urban environment with children, and that's why it's so critical to have a good micro-community center to turn to for support. I opened the store in March of 2013 to offer our neighbors and friends in Miracle Mile an opportunity to shop right here for quality, high play value toys. We now welcome families from all over Southern California who are looking for unique and hard to find specialty toys and collectibles.

 

Our brands include: Playmobil, Green Toys, Janod, Gotz, Haba, Hape, International Playthings, Asmodee Games, Ravensburger, Mayfair Games, LEGO, Klutz, Fat Brain, Gamewright, Bananagrams, Thinkfun, Blueorange, Crocodile Creek, Creativity for Kids, The Orb Factory, Brio, Djeco, Pebble, Petitcollin, Vilac and many, many more small and handmade brands unique to our store or Los Angeles.

 

Store values: I seek out products which are, above all, high-play value. Something that will stay with your child for a long time to come, a true classic. In as many instances as possible, we choose Made in the USA, made locally, made sustainably, made thoughtfully. Of course, we carry toys made around the world. But I might be one of the only toy retailers to ask- where was this made, and how? I prefer toys and games that are gender neutral, although I do carry pink and blue products (and orange and green and purple and grey, and of course, turquoise), we do not organize our store into boy and girl aisles. We have customers with doll-crazy boys and girls who really love pirates. There are some complex issues around toy marketing and manufacturing, and this is something I spend a lot of time on when I make my buying decisions.

 

We are proud members of ASTRA, the American Specialty Toy Retailers Association. ASTRA is an organization that allows me to connect with other toy retailers and it has been invaluable for me. I'm also a member of the Miracle Mile Chamber of Commerce and a huge fan of the neighborhood.

 

Please, come visit the store and say hi!

 

 

-Christine